Lighthouse Studio Help

- . -

- A -

	Defining Attributes and Levels
	Defining Attributes and Levels

Abs (Absolute Value)

ACA

	What is ACA?
	Is ACA the Appropriate Technique?
	Why Conduct Market Simulations?
	Market Simulator Models
	Estimating Demand Curves and Elasticities
	Purchase Likelihood Option

ACA Algorithms

	Details of ACA Utility Estimation
	Choosing the Next Paired-Comparison Question
	Updating Utilities During the Interview

ACA Calibration Concepts

ACA Control Parameters

ACA Customizing Importance Question

ACA Data Storage

ACA Dropping Importance Question

ACA Functions

ACA Interview Sections

ACA Overview

ACA Staying Out of Trouble

ACAImportance Question

ACAPriorsBestLevelLabel

ACAPriorsBestLevelValue

ACAPriorsWorstLevelLabel

ACAPriorsWorstLevelValue

ACBC Attributes and Level Setup

ACBC Constructed Attribute Lists

ACBC Design Algorithm

	How Concepts Are Chosen
	Deviation from Target Frequencies

ACBC Designing a Study

ACBC Estimation

ACBC Functions

ACBC Hands-On Tutorial

ACBC Motivation

ACBC Overview

ACBC Price Variable

ACBC Sections and Flow

ACBC Specifications

ACBC Testing and Validation

ACBCBYOLabel

ACBCBYOValue

ACBCCurrentCalibration

ACBCCurrentChoiceTask

ACBCNumScreenedInConcepts

Accumulate Paper and Pencil Data

Admin Module Customization

Alternative-Specific Designs

Analysis Manager

	Analysis Manager
	Export Settings (CBC, ACBC, ACA, CVA)
	Export Settings (MaxDiff)

Analyzing Conjoint Data

	System Functions
	More Detail on Boolean (True/False) Functions

AreAllQuotaCellsClosed

AreAllQuotasClosed

AreAnyQuotasClosed

AreQuotaCellsClosed

Attribute Interactions

Attributes

Attributes and Levels

	Defining Attributes and Levels
	Defining Attributes and Levels

Auto Calibrating Attribute Variability Multiplier

- B -

Backing up

Bad Respondents

Bandit MaxDiff

Bandit MaxDiff Analysis

Bandit MaxDiff Programming

Bandit MaxDiff Sample Size

Bandit MaxDiff Tailored by Segment

Bandit MaxDiff Technical Details

BooleanToNumber(Boolean)

Boosted Bandit MaxDiff

	Boosted Bandit: All Items Shown to Every Respondent
	Boosted Bandit: Respondents see a Subset of Items

- C -

	Market Simulator Models
	Purchase Likelihood Option

Calibration Concepts

	Market Simulator Models
	Purchase Likelihood Option

Cannabilism

CAPI Interviewing

CBC

	Why Conduct Market Simulations?
	Typical Questions for Market Simulators
	The Red-Bus/Blue-Bus Problem
	The "None" Weight
	Estimating Demand Curves and Elasticities
	Designing Products to Appeal to Unique Market Segments

CBC Functions

CBC Introduction

CBC Setup

	Design Settings
	CBC Format Options

CBC Tutorial

CBC/HB

	MaxDiff Analysis Using CBC/HB v5.x
	Market Simulator Models
	Purchase Likelihood Option

CBCDesignConceptValue

Changes After Fielding Begins

Checkbox (Free Format)

Check-Box Questions

CheckSelect

	System Functions
	Additional Details on Certain Functions

Chip Allocation Questions

Composing Constant Sum Questions

Composing Grid Questions

Composing Numeric Questions

Composing Open-end Questions

Composing Questionnaires

Composing Questions

Composing Ranking Questions

Composing Select Questions

Composing Start Question

Composing Text Questions

Conditional Display in CBC

Conditional Display in CVA

Conditional Graphics in ACBC

Conditional Pricing in CBC

Conditional Pricing in CVA

Conditional Relationships (CBC/Web only)

Confidence Interval

Constant sum CBC

Constant Sum Questions

Constraints

Constraints in CVA/HB

Constructed Lists

	List Building
	List Functions

Copying Questions

Copying Questions across Studies

Counting Analysis for ACBC

Counting Analysis in MaxDiff

Cross-Elasticity Effects

	Conditional Pricing for CBC
	Conditional Pricing for CVA

Customized MaxDiff Questionnaires

Customizing Admin Module

CVA

	Why Conduct Market Simulations?
	Market Simulator Models
	Estimating Demand Curves and Elasticities
	Purchase Likelihood Option

CVA Design Strategy

CVA Designer

CVA Functions

CVA Tutorial and Example

CVA Utility Estimation

CVA/HB (Hierarchical Bayes) for CVA

CVAVersion

- D -

Data

Data Fields

	How License Sizes Are Counted
	System Data Fields

Data Generator

Data Management (in Field)

Database

Database tables

Debug

Decimal Point Character

D-Efficiency in CVA

Demand Curves

	Typical Questions for Market Simulators
	Estimating Demand Curves and Elasticities

Design Efficiency

	Testing the CBC Design
	Robustness of MaxDiff Designs to Prohibitions

Designing a CBC Study

Designing MaxDiff Studies

Displaying Previous Responses

DisplayListLabels

DisplayTotal

	System Functions
	Additional Details on Certain Functions

Double-Byte Characters

Downloading Data

Downloading Password Reports

Dual-Response None

Dummy Coding

- E -

Effective Sample Size

Effects coding

Efficiency

Elasticities

	How Respondents Access the Web Survey
	Respondent Access to Survey

Error Messages (for the Survey Respondent)

	The Exponent (Scale Factor)
	Market Simulator Models
	External Effects
	Estimating Demand Curves and Elasticities
	Share of Preference Options

Export Job Dialog

Export Select File Type

Export Selecting Data

Exporting CBC Designs

Exporting CVA Designs

Exporting Open-End Data

External Effects

- F -

Fatigue

Files created by Lighthouse Studio

Filters

First Choice Model

	What Is a Market (Choice) Simulation?
	The Exponent (Scale Factor)
	Market Simulator Models
	First Choice Method

Fit Statistic in MaxDiff

Fixed Choice Tasks

Floor

Foreign Language Studies

FormatListLabels

FormatNumber

	Math Functions
	Additional Details on Certain Functions

Free Format CBC

Free Format Questions

Full Profile Conjoint

- G -

General Interviewing Tutorial

Get Data

Getting Data

Getting Started

Getting Started with ACA/Web

Getting Started with CVA

GetValue

Graphics

	Graphics Management
	Including Graphics

GraphicsPath

Grid Questions

- H -

HB Estimation

HB estimation for ACBC

HB Estimation in MaxDiff

HBU Format

Heterogeneity

Hidden Variables (Free Format)

Hierarchical Bayes

	Preparing Conjoint Data for Analysis
	ACA/HB Estimation
	Why Conduct Market Simulations?

Hierarchical Bayes Analysis

Holdout Choice Tasks

	Specifying Fixed or Holdout Tasks
	B: Holdout Choice Tasks in Conjoint Studies

Holdout Tasks in CVA

Holdouts

	The Exponent (Scale Factor)
	Market Simulator Models

- I -

	Why Conduct Market Simulations?
	Purchase Likelihood Option

IIA

	The Red-Bus/Blue-Bus Problem
	Market Simulator Models
	The "None" Weight

Images

	Graphics Management
	Including Graphics

Importance Question

Importance Strict

Importances

Importing CBC Designs

Importing Conjoint Data

Importing CVA Designs

Importing Passwords from Text File

Incompletes Report

Inline Scripting

INSERT

Installing Survey on Web

	Hosting Management
	Manual Upload to Server

Interaction Effects

Interaction Effects in ACBC

Interaction Effects in CVA

Interactions

International Surveys

Internationalization

Interpolation

	Interpolating between Levels
	C: How the Simulator Interpolates between Levels

Interpreting Conjoint Results

Intro to Free Format

Invitations

	How Respondents Access the Web Survey
	Respondent Access to Survey

IPAddress

IsAlphaNumeric

Isnumber

	String Functions
	More Detail on Boolean (True/False) Functions

IsQuotaCellOpen

Item List in MaxDiff

- J -

Javascript

	JavaScript in Lighthouse Studio
	System Functions
	More Detail on Boolean (True/False) Functions

Javascript Turning Off

JavaScript Verification

JQuery

- L -

Label

Latent Class

	Preparing Conjoint Data for Analysis
	MaxDiff Analysis Using Latent Class v4
	Why Conduct Market Simulations?
	Designing Products to Appeal to Unique Market Segments
	D: How the Simulator Uses Latent Class Data

Length

Level Prohibitions

	Specifying Prohibitions
	Specifying Prohibitions in ACA

	Backing Up and "Limbo" Data
	Database

Linking to other surveys

List Building

	List Building
	Sawtooth Script

List Building Functions

- M -

	Why Conduct Market Simulations?
	The Exponent (Scale Factor)
	External Effects

	Introduction
	Motivation for MaxDiff
	What is MaxDiff?

MaxDiff Items

MaxDiff Latent Class Analysis

MaxDiff Logit Analysis

MaxDiff Motivation

MaxDiff Paper-and-Pencil Studies

MaxDiff Questions

MaxDiff Scores on-the-fly

	Introduction to Passwords
	Merged Fields

Method of Paired Comparisons

Mid

Midpoints Formula

Mixed Approach

Monotone regression for ACBC

Monotone Regression in CVA

Moving Data into SMRT

Must-Haves (ACBC)

- N -

Naming Questions

New Lighthouse Study

New Product Introduction

None Concept

None threshold in ACBC

- O -

One-Click Access to Survey

Other Specify Responses

- P -

Page Breaks

PageNumber

PageTime

	System Functions
	Additional Details on Certain Functions

Paintbrush Icon

Paired Comparisons MPC

Pairs

Pairs (how many)

Pairwise Comparison in CVA

	Introduction to CVA
	Introduction to CVA Questionnaires

Paper-and-Pencil in CBC

Paper-and-Pencil Studies in CVA

Part Worths

	Computing Utilities and Analyzing ACA Data
	A: Interpreting Conjoint Analysis Data

Partial-Profile Designs

Part-worth Utilities

Pass-In Fields

	Introduction to Passwords
	Pass-In Fields

Password Importing from Text File

Password Report

Passwords

	Introduction to Passwords
	Password Fields
	Database
	Setting Passwords for Administrative Access

PDF File

Perl

Piping

	List Building
	Displaying Responses Given to Previous Questions

Popup

	System Functions
	Additional Details on Certain Functions

POWER

Practice Data

Precision

	Market Simulator Models
	New Product Introductions
	Randomized First Choice

Predefined Lists

Predictive Quota Control

Pre-Qualification

Price

Price Adjustments in ACBC

Price in ACBC

	Price in Adaptive CBC
	Modeling the Price Function

Pricing

Pricing Studies in CBC

Pricing Studies in CVA

	Defining Attributes and Levels
	Specifying Prohibitions
	Defining Attributes and Levels
	Specifying Prohibitions in ACA
	Advanced Prohibitions
	Null Level Prohibitions

Prohibitions for CVA

Purchase Likelihood Model

	Market Simulator Models
	Purchase Likelihood Option

- Q -

	Introduction to Quota Control
	Quota Dialog
	Advanced Quota Control Settings
	Prequalification in Quota Control

Quota Control Functions

Quotas Changing During Fielding

- R -

Radio (Free Format)

Radio Button Questions

RadioSelect

	System Functions
	Additional Details on Certain Functions

RandNum

	System Functions
	Generating Random Numbers

Random Numbers

Random Subset of Questions

	Survey Flow (Randomization, Skips, Loops)
	Skip Logic

Randomize

Randomized First Choice Model

	Market Simulator Models
	Randomized First Choice

Randomizing Blocks of Questions

Randomizing Pages

Randomizing Question Order

Ranking Questions

Recode

Red-Bus/Blue-Bus Problem

	The Red-Bus/Blue-Bus Problem
	Market Simulator Models

Respondent Verification

Restart

	The Start Question
	Terminate Questions
	Introduction to Passwords
	Respondent Access to Survey
	Linking to Sawtooth Software's Web Survey from Another Survey Program
	Downloading Survey Data
	Test Survey Mode

Restrictions

	Defining Attributes and Levels
	Specifying Prohibitions
	Defining Attributes and Levels
	Specifying Prohibitions in ACA

- S -

Sample Size for MaxDiff

Save Lighthouse Study As

Sawtooth Script

Scale Factor

Scale Factor Constraints

Scenarios

Score Estimation in MaxDiff

Screener Questions

Segmentation

	MaxDiff Analysis Using Latent Class v4
	Typical Questions for Market Simulators
	Designing Products to Appeal to Unique Market Segments

Segmentation data into SMRT

Segments

	Filters, Segments, and Weights
	Segments/Filters within Lighthouse Studio
	Weights within Lighthouse Studio

Select (Free Format)

Select Questions

Semantic Differential

Sensitivity Analysis

Server Installation

	Hosting Management
	Manual Upload to Server

	System Functions
	Additional Details on Certain Functions

Share of Preference Model

	The Exponent (Scale Factor)
	Market Simulator Models
	Share of Preference Options

Share of Preference with Correction for Product Similarity

Shares of Preference

Shelf-Facing Display

Shown

	System Functions
	More Detail on Boolean (True/False) Functions

Single Concept in CVA

	Introduction to CVA
	Introduction to CVA Questionnaires

Skip Logic

	Skip Logic
	Sawtooth Script

Skip Sections

SMRT

Software Requirements

SortByLabel

SortByValue

Sparse Designs in CVA

	Market Simulator Models
	New Product Introductions

Start question

	The Start Question
	Start Question Layout

	System Functions
	Generating Random Numbers

System Functions

System Variables

SystemTime

- T -

Tabulating Data Online

Testing Designs in CBC

Testing Questionnaire

Test-Retest Validity

Text (Numeric) (Free Format)

Text (Text Box) (Free Format)

Text/HTML Filler Questions

TextArea (Free Format)

TextExists

Throw Out Obvious Tasks

ToLower

Tool Tip

	System Functions
	Additional Details on Certain Functions

Tool Tips

	System Functions
	Additional Details on Certain Functions

ToolTip

	System Functions
	Additional Details on Certain Functions

TotalPages

ToUpper

Tuning the Simulator

	The Exponent (Scale Factor)
	Share of Preference Options
	Randomized First Choice

- U -

Unacceptables (ACBC)

Unverified Perl

Unverified Perl in ACBC

Updating in ACA

Uploading Survey

	Hosting Management
	Manual Upload to Server

URL link

UserAgent

User-defined passwords

Utilities

	Computing Utilities and Analyzing ACA Data
	A: Interpreting Conjoint Analysis Data

Utilities: Feedback

Utility Constraints in ACBC

Utility Estimation in CVA

UTL File Format

- V -

Validation

Validity

	B: Holdout Choice Tasks in Conjoint Studies
	Why Conduct Market Simulations?
	Market Simulator Models

Value

	System Functions
	Quota Control Functions

Verification

Verification (Custom JavaScript)

Versions in CVA

Viewing Data on Server

	Viewing Survey Data
	Search

- W -

	Filters, Segments, and Weights
	Segments/Filters within Standalone Choice Simulator
	Weights within Standalone Choice Simulator

Whats New?

Write Questionnaire Dialog