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Is anyone having problems with the new online simulator, not changing share of preference--no matter what you change?

I was running a simulation with all levels the same across three products--except for price.  Wrote down the share of preference.  Then I wanted to see what happens to share of preference if I change one level (the same) for each product--the share of preference stayed the same.  I tried a different attribute and level.. Share of pref stayed the same.  Help--I need this for a client that is in EU right now and needs by tomorrow.  I called Sawtooth and they are all in a meeting and won't return my call until tomorrow.
asked Oct 24, 2011 by anonymous
retagged Sep 13, 2012 by Walter Williams

1 Answer

+3 votes
Best answer
If I understand the situation correctly, that is expected is it not? If all your products (lets say bikes) have all red color and blue handles and 100$ price tag, their SOP will be the same, since there are no differentiating factors. 100% will be divided into number of products in your scenario and that will be their SOP.

If you only change price across these identical bikes, you will end up with bikes taking different SOP. Lets say :

Bike1 20%
Bike2 30%
Bike3 50%

The change in SOP is only due to change in price levels. Now as long as you keep all the other levels identical for each product, the only attribute affecting the SOP will still be price. Hence if you change all bikes to be green colored, their SOPs will stay the same.
answered Oct 25, 2011 by Bahadir Ozkurt Gold (17,010 points)