CBC design question

Question

Hello, CBC experts!

I am programming CBC study, I have 1 client brand  and 8 competitors'  brands.
I need to show client product at  _each_  screen, along with 3-4 competitors' products.  

How can I program this in SSI Web?

Answer 1

That's an interesting question, indeed.  I don't know if I offer the best solution here, but a clear path is as follows:

Generate your CBC plan for just the 8 competitor's brands.  Then, export that design (from the Design tab) to an Excel-compatible file (.csv).  Then, using random functions within Excel, randomly pick one of the concepts within each CBC task to set to your client's brand (brand #9).

Now, use the File + Save As function within SSI Web to create a copy of your SSI Web study.  Modify that study to add a 9th brand to the brand list (your client's brand).

Reimport the modified design file (again from the Design tab) into your new study, and re-test using CBC's test design functions.

Comments

Thank you so much, Brian! This is very helpful.