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Theta Weights for Covariates Run...follow-up

Hi Brian

I have a follow up question on this post https://legacy.sawtoothsoftware.com/forum/24496/theta-weights-for-covariates-run?show=24496#q24496

If we use HB with a co-variate like gender where 1=male and 2=female, in the studyname_alpha.csv file we get, female is the reference (intercept).

If like in your example (see link) the alpha utility for the intercept is 1 and the alpha utility for male is 0.5, why is "the population utility for male respondents equal to 1.0 + 0.5 = 1.5."?

Shouldn't 1.5 be the overall population utility no matter the gender?

Thanks
Boris
asked Dec 1, 2022 by bs77 Bronze (1,035 points)

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