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Segmentation slotting model


Is there anybody who knows if it is possible to make a segment slotting model based on previuos maxdiff data, and then have this predict respondents into the same segments based on another importance-question that is not a maxdiff (without including this importantcy question in the same survey as the maxdiff)?

asked Sep 22, 2022 by Linebjerke Bronze (560 points)

1 Answer

0 votes

That really doesn't sound doable without having the other importance question in the original survey.  But you can use our MaxDiff typing tool software to identify a short list (usually 4-5) of MaxDiff questions to use in future surveys to put respondents into the MaxDiff segments (which 4-5 questions need not have been asked int he original MaxDiff survey).
answered Sep 23, 2022 by Keith Chrzan Platinum Sawtooth Software, Inc. (116,875 points)
Thanks, yes we will look a bit more into it