I am having a CBC study with 8 attributes. I set up the conditionl pricing for 2 groups of my produtcs
The table is proportional with 3-level Price attribute (low, medium, high)
Brand A, brand B and brand C: 500 USD, 1000 USD, 1500 USD
Brand D: 300 USD, 600 USD, 900 USD
I read in the technical paper "Three Ways to Treat Overall Price in Conjoint Analysis" about how to interprete the conditional attribute (brand) with the price level shown, but I am not so sure how to analyse the other normal attributes which have no conditional relationships with price.
I definitely want to check the main effects, and also two-way interaction terms between price and other normal attributes. Is there any difference in the way we interprete the result?
Thank you very much.