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LC-Group has highest utility for 2nd best price

I ran LC-Analysis to create homogenous groups. The problem is that one group has a higher utility score for the second highest price. The general results were that the lowest price is preferred, which makes sense.
At the same time the group has low importance for price as an attribute.

Is it possible to interpret this or do you think I have bad results due to attribute correlation etc.?

asked Sep 23 by oli_ms (160 points)

1 Answer

0 votes
I think it would be pretty defensible to apply a constraint to the price attribute so it is forced into a logical order.  These types of reversals can happen due to people not paying as much attention to the attribute (sounds likely in this case), or if you have prohibitions that result in design correlation like you mention.
answered Sep 23 by Brian McEwan Platinum Sawtooth Software, Inc. (54,165 points)