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MaxDiff Results are All Mid-Range Average

MaxDiff results after HB analysis gave mid-range, average results for all 16 attributes. Is this abnormal, could something be possibly wrong with our sample data? Thank you in advance!
asked Jul 19, 2021 by anonymous

1 Answer

0 votes
If respondents are answering randomly, their RLH scores (shown for each respondent row of HB scores) from HB analysis will be relative low.  For example, if you showed 4 items per screen the null (by chance) RLH would be 1/4=0.25.  And, since HB tries to fit the data (even if random), the RLH from random data for 4 item shown per screen could be somewhere around 0.25 to 0.35.
answered Jul 19, 2021 by Bryan Orme Platinum Sawtooth Software, Inc. (198,715 points)