I got one question from client regarding Conjoint Simulator. When we are comparing 2 concepts then SOP and Importance are getting aligned accordingly. If Importance of any attribute's level is high then adding that SOP is increasing and SOP decreasing simultaneously if importance is low. But when i am taking more than 2 concepts i.e. adding 3rd and 4th then this alignment is getting disturbed and low importance attribute's level is having higher SOP. Kindly confirm if there is any particular reason behind this theory that only 2 concepts can be compared together.