I have a question that maybe it’s already discussed, but I’m a bit confused to adjust it to my case of study. I did a CBC with seven attributes with 2-3 levels in each attribute, and then run the HB and LC. I have obtained the average importances for each attribute from the HB, and obtained seven segments from the LC, with raw utilities value for each level in a segment.
Now, I want to know the mean difference between segments for each attribute. For example, the mean difference between segments for attribute A. I'm thinking of running the ANOVA with SPSS (because I think it's more than two segments). Is this correct? If it is correct, what data should I take from the lighthouse studio as an input to SPSS?