Dear Sawtooth Community,
for my master thesis I conducted a Sawtooth CBC aiming on identifying WTP for different product attributes.
In my case, I had 5 attributes:
-ecological production (yes, no)
-regional production (yes, no)
-animal welfare (yes, no)
-fair-trade (yes, no)
-prices (0.79, 0.89, 0.99, 1.09 and 1.19)
Now I want to know the WTP for each of the attributes (yes-level) but I am struggeling on how to calculate this. The only article I could find was this one: https://sawtoothsoftware.com/resources/technical-papers/assessing-the-monetary-value-of-attribute-levels-with-conjoint-analysis-warnings-and-suggestions
are there any more detailed tutorials?
for example, if I understand correctly, I need to specify two products for each of the attributes I want to investigate, one with the attribute and one without. but for example investigating the WTP for eco, which settings do I use for all the other attributes?
I really appreciate your help and any advice!