I am seeking advice on the following matter: How to „hide“ attributes in an ACBC?
I am working with the following conjoint design (attributes and levels):
Brand/model: A, B, C
Engine: Diesel, Petrol, Electric
Electric range: 300, 400, 500
Price: Summed pricing attribute
While all brands/models shall be “offered”/can be combined with all engine types in the ACBC, the attribute electric range is of course only applicable once the engine is electric, thus shall be “hidden”/not displayed when showing concepts with a Diesel or Petrol engine.
How do I set this up and what are the resulting implications on my results? I.e. do I still get sufficient information on my electric range attribute? How do I treat this in my simulation model, that is will Diesel or Petrol concepts in my simulation be weaker since they do not have an electric range?
Thank you very much in advance for your help!