Hi,
I have done a Maxdiff and have used the Latent Class analysis in Sawtooth to create segments.
I would now need to do another segmentation, in which I want to combine the Maxdiff output with additional variables in my dataset. I believe it is not possible to add these variables to the Latent Class analysis within Sawtooth.
Therefore, I would use the Latent Gold software.
However, I was wondering which input I should use, to get the same segments for the Maxdiff data only in Latent Gold compared to the Latent Class in Sawtooth. (just to make sure that the "original" segmentation based on Maxdiff only, is the same in both softwares)
Do I use the HB-utilities (probability scores/raw scores)? Or the original raw Maxdiff input?
Many thanks
Tina