Can you do a perceptual choice experiment (CBC) without menu-based conjoint feature?

Question

I have Lighthouse studio but don't have the menu based conjoint.

Is it possible to conduct and analyze a perceptual choice experiment with cbc without menu based conjoint?

https://sawtoothsoftware.com/resources/technical-papers/perceptual-choice-experiments-enhancing-cbc-to-get-from-which-to-why

I noted in Appendix B of the above paper that MBC is what Orme recommends, and this is what he uses in the example data preparation. If I don't have MBC and perceptual analysis is still possible, how would data preparation be differ?

Thank you for your consideration,
Madison

Answer 1

Madison,

The part of the analysis for which the article describes using MBC could be done with any program that does binary logit (e.g. our LC module, CBC/HB, SAS, SPSS, R).  Data preparation requirements will differ depending on the software package you use.