Hello,
I think my question is simple, but I am a bit confused about interpreting right now.
I did a CBC and estimated utilities and parth worth utilities using HB.
Now I want to test my hypothesis, which says "females have higher parth worth utilities for sustainable design in t-shirts than men." and something like "the attribute price more important for women than for men."
Can I just analyze the data within excel using a filter and see the individual mean data or is there a test, with a significance level which says the hypothesis is accepted? Like a t-test or something?
I am using Lighthouse 9.9.0.
Thanks a lot and have a nice weekend :)