Setting up different price alternatives depending on attribute

Question

Hello,

I am trying to set up a conjoint for a cooking oit business that has several attributes:
Brand
Type of oil (olive, canola, etc)
Pack (500ml, 1lt, 1.5lt, 2lt, 3lt)
Price (5 price tiers)

However, in order for this to work, the 5 price tiers need to be set up by pack

for example:
500ml bottle has 5 possible prices:  0.5, 0,7, 1, 1.2, 1.3
1lt bottle has 5 possible prices:  1.5, 1.7, 2, 2.1, 2.5 ... and so on

We were considering using restrictions so that each pack shows only the 5 corresponding prices,  however it would create more restrictions than the system allows for

could you please advise on what is the best way to set it up?

warm regards

Ana

Comments

You might also find this paper helpful, which covers conditional pricing a bit more in general and also has a few other thoughts: https://sawtoothsoftware.com/resources/technical-papers/three-ways-to-treat-overall-price-in-conjoint-analysis

Answer 1

Such a design should be done using Lighthouse Studio's CBC (not Discover's CBC), with its "conditional pricing" designs.  Within Lighthouse Studio, please look up the section in the help covering "conditional pricing" CBC.