I have conducted a choice-based CBC and performed HB-analysis to get the individual utilities for all respondents. Based on this data, I'm able to make an inference about the ideal product concept for a specific consumer segment within my sample. Now I would like to make a statement about the share of preference for this product (e.g. 40% of the whole sample size would choose this product).
I have unsuccessfully tried to do this with the built-in choice simulator of lighthouse studio. I am not looking for the share of preference in relation to other product concepts. But the answer to this question; if this product concept was available at the market, how many people would choose it as their most preferred one.
Does someone know how to do this?
Thank you very much.