Car

Parking fee $5.00/day

Parking fee $8.00/day

Parking fee $10.00/day

Bus

Picks up every 20 min.

Picks up every 15 min.

Picks up every 10 min.

Picks up every 5 min.

25 cents per one-way trip

50 cents per one-way trip

75 cents per one-way trip

$1.00 per one-way trip

What would you be able to comment on regarding the alternative-specific attributes based on the output?

For example, could you determine the "importance" of pick up time, compared to the "importance" of bus trip cost when car parking fees are $5 vs when car parking fees are $8 ?

Could you also estimate the probability of mode of transportation outcome, in each scenario? i.e. ...

When car parking fee is $5, the bus picks up every 20mins and the bus costs 25cents, X% would choose car, X% would choose bus.

When car parking fee is $5, the bus picks up every 20mins and the bus costs 50 cents, X% would choose car, X% would choose bus.

and so on, to determine which combination of attributes across transportation types makes it most likely people will choose car and which combination makes it most likely people will choose bus?

I hope these questions make sense. Thanks for your help!

To follow-up on the first question, I understand what you're saying.

If I suspected the relative importance of bus pick up time and bus trip cost to change, depending on car parking fee ... is there any way to get at that? Could I run one CBC with car parking fee always fixed at $5 against the bus options and then another CBC with car parking fee fixed at $10 against the bus options and compare the utility or importance output for bus wait time and bus trip cost across the two CBC tasks?

Thanks again!