The description of alternative specific designs in the manual is helpful, but I need help envisioning the output/and what you can conclude from it. Using this example from the manual...
Car
Parking fee $5.00/day
Parking fee $8.00/day
Parking fee $10.00/day
Bus
Picks up every 20 min.
Picks up every 15 min.
Picks up every 10 min.
Picks up every 5 min.
25 cents per one-way trip
50 cents per one-way trip
75 cents per one-way trip
$1.00 per one-way trip
What would you be able to comment on regarding the alternative-specific attributes based on the output?
For example, could you determine the "importance" of pick up time, compared to the "importance" of bus trip cost when car parking fees are $5 vs when car parking fees are $8 ?
Could you also estimate the probability of mode of transportation outcome, in each scenario? i.e. ...
When car parking fee is $5, the bus picks up every 20mins and the bus costs 25cents, X% would choose car, X% would choose bus.
When car parking fee is $5, the bus picks up every 20mins and the bus costs 50 cents, X% would choose car, X% would choose bus.
and so on, to determine which combination of attributes across transportation types makes it most likely people will choose car and which combination makes it most likely people will choose bus?
I hope these questions make sense. Thanks for your help!