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ACBC price utility

Hi Everyone,

I am running an ACBC conjoint analysis and I am managing the price function as a price-wise function constrained with a negative slope.

For some respondents the price utility associated to different price levels is quite similar and this cause issues when deriving feature monetary value.

Do you know if this could be solved through data extraction? Otherwise do you have any suggestion on how to calibrate data?

asked Mar 26, 2020 by anonymous

1 Answer

0 votes
What you're seeing is just one of the several reasons we don't advise computing feature values based on utilities.  We recommend a simulation based approach described in this white paper:  https://www.sawtoothsoftware.com/download/techpap/monetary.pdf
answered Mar 27, 2020 by Keith Chrzan Platinum Sawtooth Software, Inc. (102,700 points)