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Can a must-have show up in the results without being clicked?

Hi there,
Is this the same for must-haves? I have participants who seemingly chose a must-have, but every other level in the attribute category is an unacceptable. If this is the case, does the software assume it is a must-have or does the person still have to click that it is a must-have?

Thank you!
asked Dec 10, 2019 by amyandes (225 points)

1 Answer

+1 vote
When a respondent eliminates all levels but one of an attribute as unacceptables, then the software treats the one remaining level as a must-have.
answered Dec 10, 2019 by Bryan Orme Platinum Sawtooth Software, Inc. (177,015 points)
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