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Standard errors in market simulator


I am trying to confirm how the standard errors in the market simulator are calculated. For example, it looks like the standard error for the first choice simulation is the standard deviation of the individual values (100 or 0) from the simulation, divided by square root of the sample size. Is there documentation somewhere of what formula or approach is used for the different types of simulation?

asked Oct 13, 2019 by anonymous

1 Answer

0 votes
That same approach is the same as used for Share of Preference, Randomized First Choice, or Purchase Likelihood simulations.  Except, now the individual share values take on any values between 0 and 100 per the simulation rule that is applied.
answered Oct 14, 2019 by Bryan Orme Platinum Sawtooth Software, Inc. (189,140 points)