I have 4 significant main effects after conducting the interaction search:
Main effects, parameters in model, log-likelihood fit, chi-square value, 2LL p-value, Gain in Pct.Cert.
Access offline 15 -5406.79 42.42940 0.00000 0.32%
Delivery offline 16 -5418.37 19.27594 0.00024 0.15%
Selection & price
Access offline 17 -5422.11 11.79627 0.01893 0.09%
Selection & price 15 -5424.92 6.16907 0.04575 0.05%
What do these numbers tell me? How can I interpret the effects?
Sustainability = the retailer acts sustainable
So can I say, for a person that derives a high utility from retailers that act sustainable also possibilities to access the store offline has a high utility?