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Find optimal product portfolio

Is there a recommended way how to use smrt to find the best combination of three products at given prices in a way the revenue is maximized based on the sum of the three products?

I would have to run simulations for 5000 scenarios with smrt, that would take me a week..

Any ideas how to find a way to minimize the work?
asked Oct 2, 2012 by anonymous
edited Oct 2, 2012 by Walter Williams

1 Answer

+1 vote
It sounds like you are not using the "Advanced Simulation Module" extension of SMRT software that includes optimizer/search routines.

You can ask the software to search for the combination of three products that maximizes revenues based on the sum of the three.  There must be competition also involved in the market simulation.  So, you need to be able to specify competitors...or at least a "None" (constant) alternative.

For more information, please read: https://www.sawtoothsoftware.com/download/techpap/asmtech.pdf
answered Oct 2, 2012 by Bryan Orme Platinum Sawtooth Software, Inc. (198,315 points)