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guest count in MBC

We are challenged to measure the impact on guest count using MBC. As three are many other aspects apart from the product offer and pricing which drives the restaurant choice we are doubtful if this can be done.

Any suggestions from you guys will be welcome.
asked May 21, 2019 by Max

1 Answer

0 votes
Chris Moore (then at GfK) described a project conducted for TGI Fridays in 2010 where a two-stage conjoint analysis was done.  A standard CBC was used to predict the share of visits for different restaurants based on other factors other than menu prices.  Then,  they also did an MBC for choice of buyers who entered the restaurant.   

For more details about that project, see the article within the 2010 Proceedings:  https://www.sawtoothsoftware.com/download/techpap/2010Proceedings.pdf
answered May 21, 2019 by Bryan Orme Platinum Sawtooth Software, Inc. (201,565 points)
Thanks a lot for your very fast answer, Bryan! We had something similar in mind and therefore the reference helps a lot for our discussions.