If some are showing correctly and others are not, it would indicate that there's probably not an issue with the relative pathways or anything like that. I always recommend breaking the problem down into its simplest parts first. So, for a picture that is not showing, I would do something like add it a text/filler question before the conjoint exercise and just see if it displays properly by itself. That might identify a problem with the name of the file, a syntax error in your HTML, etc.
I have also run into issues where for certain types of web servers, image.jpg is not the same as image.JPG, or IMAGE.JPG. This would be especially apparent if things showed up normally when you tested locally on your computer, but things did not show up when you uploaded and ran the survey on your web server.