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Is there a way to use the MaxDiff TURF tool to test the group of product features that represents the LEAST reach?

(e.g., what 3 features can I remove to have the lowest impact on reach).  OR is there a manual procedure that someone would recommend?
asked Aug 23, 2012 by anonymous

1 Answer

0 votes
Let's assume you are using the threshold method, where items that achieve a certain score are viewed to "reach" respondents.  If that's the case, then you could simply reflect the items through the threshold score, so all items for a respondent that had scores above the threshold now have scores below the threshold, and vice-versa.  Now, when you run the TURF procedure (on the modified scores file), it will be searching for the set of products that reaches the fewest respondents.
answered Aug 23, 2012 by Bryan Orme Platinum Sawtooth Software, Inc. (184,940 points)