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Optimization searches in online client conjoint simulator

Will the optimization search capabilities in LightHouse Studio (Exhaustive, Grid, Genetic) be available in the online client conjoint simulator? If so - when?

I've heard marketing research clients who use Sawtooth's online client conjoint simulator repeatedly request optimization capabilities within the online client conjoint simulator - so they can have LightHouse Studio's powerful automation and algorithms to evaluate many product/simulation results quickly (rather than having to tediously run simulations one-by-one) as well as identify optimal products in terms of preference share, revenue, etc.

Thank you.
asked Dec 15, 2018 by anonymous

1 Answer

0 votes
We do not have near-term plans to add the advanced search capabilities to the online client conjoint simulator.  So, I don't have good news for you on that front.  However, as you probably realize, (assuming you have a Lighthouse Studio subscription yourself) it doesn't cost you anything to deliver a Lighthouse Studio client simulator to clients who want the sophistication of optimization searches.  They would have to install the Windows-based Choice Simulator software on their machine.  You would need to send them a single project file that contains all the utility runs and market simulation scenarios.  They open that file with their installed simulator software.  There is also quite a bit you can do to screw down the Lighthouse Studio client simulator in terms of its settings.

Yes, the Windows-based Choice Simulator (like Lighthouse Studio offers) is not as simple as the online simulator, but it is a beautiful and powerful piece of software.
answered Dec 17, 2018 by Bryan Orme Platinum Sawtooth Software, Inc. (186,865 points)