Have an idea?

Visit Sawtooth Software Feedback to share your ideas on how we can improve our products.

Adding many constant alternatives into CBC HB design


There are 13 products on the market which won't change in the near future. The task is to create a couple (2-4) of new ones with some features (attribute levels) which are already known.

So we have 13 constant alternatives, and the 14th new product that has some of attribute levels fixed. All alternatives should appear randomly in the questionnaire with 3-4 alternatives per task + "None".

Is it possible to create such design and analyze results in CBC/HB?

Or is it possible to create a design in CBC/HB  with 14-17 constant alternatives and then properly analyze the results?

Thank you in advance!
asked Oct 22, 2018 by pipo (165 points)

1 Answer

0 votes

It will take some customization to create the survey, as this isn't standard in the Lighthouse Studio software, but it can be done.  Similarly, it will take a bit of manipulation of the design file, but it can be analyzed in CBC/HB.
answered Oct 22, 2018 by Keith Chrzan Platinum Sawtooth Software, Inc. (93,125 points)