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ASD for FMCG pricing conjoint


I am building a conjoint design for FMCG, where I have quite number of skus (4 skus are client's, and 10 skus are competitors'). To save the number of parameters, I am planning to use ASD, with 5 price points for client's skus and only one price point for each competitor skus.

With this design, it means we will keep changing prices of client's skus, while price of competitors will remain the same.

Will this design work, or can you suggest if there will be issues with this kind of design.

Thank you
asked Jun 4, 2012 by anonymous
retagged Sep 13, 2012 by Walter Williams
This is a great question.  I have often wondered whether the lack of change on price for certain SKUs could cause some biases.  For example, if prices aren't changing, then not as much attention might be drawn to these SKUs?  If anybody has done some research to test what the biases might be when doing this, please chime in!

1 Answer

0 votes
you may use "faisalconjoint" package in R, It is free from design restriction. It apples for every kind of design.
answered Jul 22, 2012 by anonymous