Adaptive CBC is appropriate for situations involving about 5 attributes or more, where buyers consider multiple pre-designed products or services and select just one. They cannot customize the product.
Menu-Based Choice is appropriate when buyers face a menu of available elements that could make up a total product or service and they select from one to multiple options (elements or offerings) to build their choice. They can customize their choice: e.g. include a, b, and c to build their preferred choice. Sometimes menu-based choice involves choices between pre-defined bundles or items that can be chosen a la carte.
Examples of MBC include: dinner menus, customizing a technology product such as a laptop computer on a website for purchase, single or multiple drug therapies, singe/double/or triple play data services into a home.
To summarize: ACBC is a single choice among multiple product alternatives (single choice using radio buttons). Menu-Based Choice involves potentially multi-choice (multiple selections) across check boxes.