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Adding a competitor to a conjoint with single levels

What is the best way to add a competitor to a conjoint if that competitor will always have the same levels?

Do I need to convince the client to let the levels move for the competitor (even though they currently don’t in the real world)? Or is there a way to make it like the none option?
asked Apr 13, 2017 by JKincaid Bronze (1,035 points)

1 Answer

+1 vote
Mathematically that's exactly what we do - we treat that competitor like we might a "none" alternative - it gets an alternative-specific utility but no utilities for its attributes and levels.  

If your question is more how to SHOW that fixed competitive alternative, that's something that you can effect in our software using conditional display or more generally by manually adjusting your design matrix to include a constant alternative with just exactly the attribute levels possessed by that competitor.
answered Apr 13, 2017 by Keith Chrzan Platinum Sawtooth Software, Inc. (102,700 points)